Advertising programs from Calabasas Lifestyle
Reach the people who searched for you this week.
Local Send and National Send put your business in front of buyers who have actively searched for what you sell in the last seven days, through their inbox, the websites they read, and their social feeds, in one coordinated seven-day campaign.
Powered by The Send Line, the in-market targeting platform behind campaigns for law firms, dealerships, dental practices, realtors and schools nationwide.
Most advertising guesses who might be interested. This starts with people who already are.
Someone in your area spends the week comparing med spas, dentists, personal injury attorneys or luxury SUVs. By the time they decide, they've talked themselves into whoever stayed in front of them. Send makes sure that's you.
Typical digital ads
Target broad interests and demographics, then hope a small slice of that audience happens to be shopping right now.
Local Send and National Send
Start with people whose recent search activity shows they're in the market for your product or service, then layer on the location and demographics you care about.
Two programs. Same seven-day engine.
Choose the reach that matches where your customers are.
Local Send
For businesses that win on neighborhood trust.
- Who you reach
- In-market buyers in Calabasas, Malibu, Agoura Hills, Westlake Village, Woodland Hills, Topanga and the surrounding ZIP codes you choose.
- Best for
- Restaurants, med spas, salons, dentists, law firms, realtors, fitness studios, boutiques, home services, and hotels and venues that draw from the west Valley and coast.
- Why it works
- Your message arrives when a neighbor is actively deciding, from a business that's minutes away, alongside a local brand they already read.
National Send
For brands whose customers are everywhere.
- Who you reach
- In-market buyers anywhere in the U.S., nationwide or narrowed to the states, metros or ZIP codes you select.
- Best for
- E-commerce and product brands, destination hotels and resorts, multi-location practices, schools and universities, recruiting and hiring campaigns, luxury auto, and professional services licensed in multiple states.
- Why it works
- You get national scale without paying to reach people who aren't shopping. Every dollar starts with active intent.
Both programs include a two-email sequence, native ads on premium industry sites, social ads on Facebook, Instagram and X, hot leads delivered in real time, a warm-lead list, and a full performance report.
How it works
Target
We identify people who have searched for your product or service within the past seven days, then refine that audience by geography and demographics, including income, age, homeownership and household.
Reach and remind
Your ad lands in their inbox and follows them to the industry websites and social feeds they're already browsing. Forty-eight hours later, a follow-up email reminds the entire audience about you.
Drive sales
People who raise their hand come to you instantly as hot leads. Everyone who opened and clicked becomes a warm-lead list you keep. Share your sales data and we'll match conversions back to the campaign.
One week in the life of your future customer
Here's what a buyer experiences during your campaign, from the first email to their decision.
Aim at exactly who you want
Start with intent, then narrow your audience with demographic filters from the Send data library.
Wealth and income
- Household income
- Net worth
- Credit score
- Asset value
Age
- 19–24 and 25–34
- 35–44 and 45–54
- 55–64 and 65–74
- 75 and over
Household
- Single or married
- Families with young children
- Gender
Home
- Homeowners
- Renters
- Probable owners
- Probable renters
Location
- Cities and ZIP codes
- Radius around your business
- States and metros (National Send)
Additional filters are available. Ask us about your ideal customer and we'll show you what's possible.
What you walk away with
Hot leads, in real time
People who request information from your ad are sent to you the moment they submit, so you can call while they're still deciding. You also get the full list after the campaign.
A warm-lead list you keep
Everyone who opened and clicked your email, with first name, last name, email address and full postal address, ready to add to your own database and marketing.
A complete campaign report
Impressions, opens, clicks, open rate and click-through rate, so you know exactly what your campaign delivered.
Sales match-back
Share your customer or sales list and we'll cross-match it against the campaign audience to show which sales came from Send.
Real campaigns, real numbers
Averages across the Send Line campaigns below.
| Campaign | Industry | Emails | Open rate | Click rate | Impressions | Hot leads |
|---|---|---|---|---|---|---|
| Topanga boutique hotel | Hospitality (Local Send) | 10,000 | — | — | — | 12 |
| Continental AutoSports (Ferrari) | Luxury auto | 10,000 | 22.46% | 4.97% | 55,888 | 21 |
| Diane Turton, Realtors | Real estate | 10,000 | 24.16% | 5.17% | 37,292 | 14 |
| The Dental Difference | Dental | 12,000 | 21.64% | 4.13% | 44,298 | 10 |
| H.R. Ewell | Recruiting | 29,000 | 23.51% | 4.89% | 110,120 | 9 |
| Dimopoulos Injury Law | Legal | 25,000 | 21.53% | 4.79% | 68,776 | 8 |
| Ranney School | Education | 10,000 | 22.83% | 4.67% | 38,956 | 6 |
| Anchor Appliance | Retail | 10,000 | 22.69% | 4.51% | 36,495 | 5 |
| Southwestern Medical Foundation | Healthcare / nonprofit | 10,000 | 24.96% | 4.87% | 57,900 | 4 |
Hot leads are people who submitted their information directly through your ad. Warm leads (everyone who opened and clicked) are delivered in addition. Results vary by industry, offer and creative.
Built for industries where one customer is worth a lot
- Law firms
- Real estate
- Luxury and dealer auto
- Dental and medical
- Med spas and wellness
- Hotels and resorts
- Restaurants and venues
- Private schools and universities
- Recruiting and hiring
- Home services and design
- Retail and appliances
- Financial services
Questions, answered
What's the difference between Local Send and National Send?
Only the geography. Local Send focuses on Calabasas, Malibu, Agoura Hills, Westlake Village, Woodland Hills and nearby ZIP codes. National Send reaches in-market buyers anywhere in the U.S., or in the states and metros you choose. The seven-day program, lead delivery and reporting are identical.
How do you know someone is "in market"?
The Send Line matches recent, industry-specific search activity to its data library, so your audience is built from people who have looked for your type of product or service within the past seven days, then refined by the location and demographic filters you pick.
What's a hot lead versus a warm lead?
A hot lead is someone who filled out the form in your ad to request information. It reaches you immediately. A warm lead is someone who opened and clicked your email. You receive that list, with names and contact details, at the end of the campaign.
Do I need to supply the ad creative?
You can send us finished creative, or our team can build the email and ads for you using your photos, logo and offer. Either way, you approve everything before it goes live.
How is my campaign measured?
You get a report with impressions, opens, clicks, open rate and click-through rate, plus the full hot and warm lead lists. Share your sales records and we'll match them back to the campaign so you can see actual conversions.
How much does it cost?
Pricing depends on audience size, industry and whether you choose Local Send or National Send. Every campaign is a fixed price agreed up front, with no ongoing contract. Book a quick call and we'll put together a plan and quote for your business.
Can I run it more than once?
Yes. Many businesses run Send around key moments such as a launch, an open house, a seasonal offer or a hiring push, or on a recurring schedule to keep a steady flow of new leads.
Be the business they find this week.
Tell us about your business and your ideal customer. We'll recommend Local Send or National Send, show you the audience available, and send a fixed-price quote.
Get my campaign plan```
